USING VIRTUAL REALITY GOGGLES FOR MARKETING
With top content samples, software and apps
In 2016, people and companies that were successful with Virtual Reality (VR) Marketing are able to do two things very well. Firstly, they recognize VR Marketing narrative tools that can get them the best results and secondly, they put all of their resources into creating the immersing stories that resonate with their audience. Now you are probably wondering how to find VR Marketing strategies that actually work? Well all you need to do is to spare a minute of your day and look at four reasons why VR Marketing campaigns are so successful:
Immersive – users are completely immersed in the content, especially wearing a headset, meaning fewer distractions and more attention on the message you are trying to deliver.
Impactful – the sheer intensity of a VR experience is far greater than any traditional media generating strong emotions in its users which are linked to real behavior change.
Memorable – all of our brains are built to remember events linked to locations, and this means that VR experiences have a longer trace in the audience’s memory banks.
Innovative – with high media and today’s public interest in VR early adopters can benefit from quite favorable media exposure as VR is the new “hot thing”. …that is here to stay. Out of many new successful inventions in this fresh century, virtual reality has a potential to replace all screens and monitors when it comes to individual usage, especially in gaming. The intensity of the immersion makes looking at, even the best quality, ultra-wide curved screen simply boring. The price of a dedicated platform such as the venerable “Oculus Rift” might be too expensive for most users, but it is still cheaper than a three-monitor or a projector setup, for example. The prices are even getting cheaper already and quality and modability better. It is very difficult to describe the VR experience to your friends for example, or see it on the internet by yourself. That means that more and more people will need to try it; consequently, it is an exponential spread that is rushing in on the obsolete media devices and platforms like a high tidal wave of technological sensation.
In short, VR solves a huge problem marketers have around attention, engagement and awareness. Regarding the content, we bring you some of the top cinema software, apps and games (with direct links for download) you can find on the web today:
Top 5 VR games:
I Slay Zombies VR Shooter - https://play.google.com/store/apps/details?id=com.hg.islayzombies&hl=en
Hidden Temple VR Attraction - https://play.google.com/store/apps/details?id=com.hg.hiddentemple&hl=en
VR Roller Coaster Multiplayer - https://play.google.com/store/apps/details?id=com.arloopa.rollercard&hl=en
VRTV Video Player - https://play.google.com/store/apps/details?id=se.chai.vrtv&hl=en
Homido 360 VR Player - https://play.google.com/store/apps/details?id=com.homido.homidoplayer&hl=en
VR Promotional Marketing Case Studies
The North Face
One of the major marketing uses of virtual reality is to provide customers with experiences that will convince them to physically visit a location or event. Not all brands, however, have physical locations or events to market. In these cases, virtual reality can be used to market a lifestyle. Earlier this year North Face unveiled virtual reality experiences in its Manhattan store. Viewers were able to experience hiking, rock-climbing and base-jumping through virtual reality. The goal was to excite shoppers about the outdoors, and then for them to use the company’s gear on their next adventure.
Embry-Riddle Aeronautical University
Embry-Riddle Aeronautical University in Daytona Beach, FL is also among the growing list of colleges and universities utilizing virtual reality, though the school is using a different method than SCAD. While SCAD mailed students headsets, Embry-Riddle has outfitted some of its admissions professionals with virtual reality headsets, so they can engage prospective students at recruitment event at high school and colleges fairs. Because the technology is so new, Embry-Riddle and other schools are drawing large crowds of perspective students, who want to experience virtual reality—whether or not they may have initially been interested in the university. This leads to more one-on-one interactions and opportunities for the admissions professionals to educate students about their school.
Last summer, Marriott rolled out its own virtual reality experiences as part of its “Travel Brilliantly” campaign. For one aspect of the campaign, Marriott built large booths, dubbed “Teleporters,” that transported viewers into virtual reality versions of London and Hawaii. In addition to virtually experiencing a location, the company enhanced the experience by adding heat and mist. Michael Dail, vice president of Marriott Hotels brand marketing, told Wired his company hopes people will become inspired by the experience and decide to book a trip. He added that another goal of the campaign was to help the hotel group build credibility with younger, often more tech-savvy, travelers.
VRUltimate Jet Vacations
While Marriott International is using virtual reality to showcase destinations, Ultimate Jet Vacations (UJV)—a boutique tour operate in Miami, Florida—is using the technology to grow its business and help hotels market their properties. Steven Kadoch, a managing partner at UJV, said he immediately saw virtual reality’s potential as a sales tool and “innovative way to present hotels to clients.” “We’re constantly looking for tools and ideas that can help our travel partners sell themselves better,” Kadoch said. “By using this technology, we have improved our relationship with several of our hotel partners by providing them with virtual reality tours of their properties.” Using virtual reality, hotels can allow potential guests to step inside and experience their properties before they commit to booking.
Anchor Associates, a brokerage in New York City, is using virtual reality in several ways to provide its clients with a better understanding of its properties. The company has partnered with YouVisit to provide several of its real estate agents with easy-to-use 360-degree cameras in order to quickly create virtual reality experiences of properties that are viewable across all leading virtual reality headsets. After they’ve created the virtual reality experiences, real estate agents have the option of giving clients an inexpensive virtual reality headset, so they can tour property from anywhere; agents might also invite clients to their offices to view many properties at once in order to whittle down their list of potential spaces.
Reference: ChiefMarketer.com http://www.chiefmarketer.com/companies-marketing-virtual-reality/