Virtual Reality Promotional Goggles
The North Face
One of the major marketing uses of virtual reality is to provide customers with experiences that will convince them to physically visit a location or event. Not all brands, however, have physical locations or events to market. In these cases, virtual reality can be used to market a lifestyle. Earlier this year North Face unveiled virtual reality experiences in its Manhattan store. Viewers were able to experience hiking, rock-climbing and base-jumping through virtual reality. The goal was to excite shoppers about the outdoors, and then for them to use the company’s gear on their next adventure.
Embry-Riddle Aeronautical University
Embry-Riddle Aeronautical University in Daytona Beach, FL is also among the growing list of colleges and universities utilizing virtual reality, though the school is using a different method than SCAD. While SCAD mailed students headsets, Embry-Riddle has outfitted some of its admissions professionals with virtual reality headsets, so they can engage prospective students at recruitment event at high school and colleges fairs. Because the technology is so new, Embry-Riddle and other schools are drawing large crowds of perspective students, who want to experience virtual reality—whether or not they may have initially been interested in the university. This leads to more one-on-one interactions and opportunities for the admissions professionals to educate students about their school.
Last summer, Marriott rolled out its own virtual reality experiences as part of its “Travel Brilliantly” campaign. For one aspect of the campaign, Marriott built large booths, dubbed “Teleporters,” that transported viewers into virtual reality versions of London and Hawaii. In addition to virtually experiencing a location, the company enhanced the experience by adding heat and mist. Michael Dail, vice president of Marriott Hotels brand marketing, told Wired his company hopes people will become inspired by the experience and decide to book a trip. He added that another goal of the campaign was to help the hotel group build credibility with younger, often more tech-savvy, travelers.
VRUltimate Jet Vacations
While Marriott International is using virtual reality to showcase destinations, Ultimate Jet Vacations (UJV)—a boutique tour operate in Miami, Florida—is using the technology to grow its business and help hotels market their properties. Steven Kadoch, a managing partner at UJV, said he immediately saw virtual reality’s potential as a sales tool and “innovative way to present hotels to clients.” “We’re constantly looking for tools and ideas that can help our travel partners sell themselves better,” Kadoch said. “By using this technology, we have improved our relationship with several of our hotel partners by providing them with virtual reality tours of their properties.” Using virtual reality, hotels can allow potential guests to step inside and experience their properties before they commit to booking.
Anchor Associates, a brokerage in New York City, is using virtual reality in several ways to provide its clients with a better understanding of its properties. The company has partnered with YouVisit to provide several of its real estate agents with easy-to-use 360-degree cameras in order to quickly create virtual reality experiences of properties that are viewable across all leading virtual reality headsets. After they’ve created the virtual reality experiences, real estate agents have the option of giving clients an inexpensive virtual reality headset, so they can tour property from anywhere; agents might also invite clients to their offices to view many properties at once in order to whittle down their list of potential spaces.
Reference: ChiefMarketer.com http://www.chiefmarketer.com/companies-marketing-virtual-reality/